Privacy Policy

Live Kitchen Rescue Limited is the controller and is responsible for your personal data (collectively referred to as "we", "us" or "our" in this privacy policy).

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the information set out in the contact details section.

Personal data means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data includes first name, last name, username or similar identifier, age and gender.
• Contact Data includes billing address, home address, email address and telephone numbers.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Health Data includes information you choose to provide about allergies, intolerances, medical conditions, dietary restrictions, and any other health-related information that may affect recipe and ingredient recommendations. We only process this data where you choose to provide it and only for the purposes described in this privacy policy.
• User Content Data includes photographs, images, ingredient lists, recipe notes, and other content you upload or input into the app, including where you use image-based ingredient or food analysis features.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, device ID and other technology on the devices you use to access this website or our app.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you interact with and use our website or app, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from our third parties and us, and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data, which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website/app feature in order to analyse general trends in how users are interacting with our website or the app to help improve them and our service offering.

Special Category Data

We may collect information you choose to provide about your allergies, intolerances, medical conditions, dietary restrictions, and other health-related information. This is special category data because it relates to your health. We will only process this information where you have given us your explicit consent and only to personalise recipe suggestions, exclude unsuitable ingredients, and provide relevant warnings or recommendations.

Our app includes an avatar customisation system through which you may choose to provide information that reflects your gender identity or sexual orientation. We collect this data solely to personalise your in-app experience.

We rely on your explicit consent to process this data. Providing this information is entirely voluntary. You can withdraw your consent at any time through the app settings or by contacting us at info@livekitchenrescue.co.uk, and if you do so, we will stop using this information for those purposes. Please note that where necessary, we may continue to retain (but not otherwise use) health information such as allergy records after you withdraw consent or delete your account, solely so that we can establish, exercise or defend legal claims, as explained in the Data retention section below (Article 9(2)(f) UK GDPR).

We will never use either category of special category data for any purpose other than those stated above (save for retention where necessary to establish, exercise or defend legal claims), and we will not share it with third parties except where strictly necessary to deliver the relevant feature or where required by law.

Use of AI

We use automated systems, including AI services provided by OpenAI and Google (Gemini), to generate recipe recommendations, ingredient substitutions, food-avoidance suggestions, and cooking guidance based on the information you provide and how you use the app. This may include processing photographs or images you upload, such as images of ingredients, food packaging, fridge contents, or dishes, in order to identify ingredients and support real-time cooking assistance. These outputs are designed to personalise your experience and support your choices. They are advisory only and are not a substitute for reading product labels, following food safety guidance, or seeking professional medical or dietary advice. We do not use these systems to make decisions solely through automation. You can access the OpenAI privacy policy here. You can access the Google privacy policy here, which applies to the Google Gemini services we use.

We use different methods to collect data from and about you, including through:

• Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by phone, email or otherwise. This includes personal data you provide when you: apply for our products or services; create an account on our website or in the app; subscribe to our service or publications; request marketing to be sent to you; provide allergy, intolerance, medical condition, or dietary preference information through the app; upload photographs or images for ingredient or food analysis; use AI-powered cooking assistance features, or book or attend chef sessions; enter a competition, promotion or survey; or give us feedback or contact us.
• Automated technologies or interactions. As you interact with our website or the app, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:

• Technical Data is collected from the following parties: analytics providers such as Google; advertising networks; and search information providers.
• Contact and Transaction Data is collected from providers of technical and payment services. In-app subscription payments are processed by Apple (App Store) and Google (Google Play) as independent controllers under their own privacy policies, with subscription status managed on our behalf by RevenueCat; we never collect or store your payment card details.
• Identity and Contact Data collected from data brokers or aggregators.

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

• Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example, to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
• Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
• Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example, if you subscribe to an email newsletter.

We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving the marketing, or where you have otherwise given us your consent to receive marketing, where required by law.

We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.

You can ask to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us.

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes, for example, relating to order confirmations, appointment reminders, updates to our Terms and Conditions, and checking that your contact details are correct.

For more information about the cookies we use and how to change your cookie preferences, please see our cookie policy.

We may share your personal data where necessary with the parties set out below for the purposes set out in the table 'Purposes for which we will use your personal data' above.

In particular, we may share personal data with service providers who help us operate the app and deliver its features, including hosting and authentication providers, payment processors, analytics providers, AI processing providers, and recipe or ingredient data providers. These may include Google Firebase, Google Gemini, RevenueCat, OpenAI, and Spoonacular. Subscription payments are handled by Apple and Google as independent controllers; we use RevenueCat to manage subscription status and entitlements, and we do not receive or store your payment card details. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process it for specified purposes and in accordance with our instructions, except where they act as an independent controller under their own terms (for example, certain payment processing activities).

• Business partners, suppliers and subcontractors for the performance of the contract we enter into with them or you.
• Service providers acting as processors who provide IT and system administration services.
• Professional advisers acting as processors or joint controllers, including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
• Regulators, Authorities and Enforcement Agencies if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements, or to protect the rights, property, or safety of our clients or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We may transfer your personal data to service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK to countries which have laws that do not provide the same level of data protection as UK law.

Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:

• We will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data; or
• We may use specific standard contractual terms approved for use in the UK, which give the transferred personal data the same protection as it has in the UK, namely the International Data Transfer Agreement.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

We keep basic information about our customers (including Identity, Contact and Transaction Data) for six years after they cease being customers. This reflects legal record-keeping requirements (for example, tax and accounting rules) and the period during which legal claims can generally be brought under the Limitation Act 1980.

Account deletion

If you delete your account, we will deactivate the account and remove your profile from the app. However, deleting your account is not the same as the immediate erasure of all data we hold. We will retain a limited record — including Identity, Contact and Transaction Data and, where relevant, health information such as allergy and dietary records connected to the service we provided you — for up to six years after account closure. We retain this information because it is necessary for us to establish, exercise or defend legal claims (relying on our legitimate interests and, for health data, Article 9(2)(f) UK GDPR). It is stored securely, is not used for any other purpose, and is deleted at the end of that period.

Re-registration

If you delete your account and later sign up again using the same email address, a new account will be created. Your previous profile, preferences, history and content will not be restored.

A more detailed schedule of our retention periods for each category of personal data is available on request using the contact details in this policy.

In some circumstances, you can ask us to delete your data: see paragraph 14 below for further information.

In some circumstances, we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

You have a number of rights under data protection laws in relation to your personal data.

You have the right to:

• Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request for erasure for specific legal reasons, which will be notified to you, if applicable, at the time of your request. In particular, as explained in the Data retention section, we retain certain records (including, where relevant, allergy and dietary information) for up to six years after account closure where this is necessary to establish, exercise or defend legal claims.
• Object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
• You also have the absolute right to object at any time to the processing of your personal data for direct marketing purposes (see 'Opting out of marketing' for details of how to object to receiving direct marketing communications).
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data (see the table in paragraph 5 for details of when we rely on your consent as the legal basis for using your data). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios: (i) if you want us to establish the data's accuracy; (ii) where our use of the data is unlawful but you do not want us to erase it; (iii) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (iv) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally, it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

If you have any questions about this privacy policy or about the use of your personal data, or you want to exercise your privacy rights, please contact us via email at info@livekitchenrescue.co.uk.

You also have the right to lodge a complaint with us or the Information Commissioner's Office, the supervisory authority for data protection issues in England and Wales. If you are based in the EU you can find your relevant supervisory authority here.

We keep our privacy policy under regular review. This version was last updated on 10 June 2026. Historic versions can be obtained by contacting us.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example, a new number or email address.

This website or our app may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website or app, we encourage you to read the privacy policy of every website you visit.